Why Should I Use Video For My Business? A Real Eye Opener!
Video Stats - 2017
- 79% of Consumers Would Rather Watch Video to Learn About a Product or Service
- 76.5% of Marketers & Small Business Owners Said Video Had Direct Impact
- 53% Said Video Helped Reduce Support Calls
- 43% Want to See More Video Content from Marketers in the Future
- 90% of Consumers Prefer to Watch Videos on Their Mobile Device
- 27% Higher Click-through Rates for Video Users
- 92% of Mobile Consumers Share Video with Others
A Real Eye Opener for Businesses

There is a multitude of information out there regarding the correlation between using video and the different types of outcomes you can expect, whether those outcomes include increased engagement on your website, bringing positive ROI (return on investment), growing an audience or many other goals you may have in mind to influence your target audience.
This page will list several statistics that support the use of video and its growing popularity as a way to connect with your target audience. But don’t just take our word for it. You are also encouraged to search the web and you will find so much information on this subject, it will be a real eye opening experience.
MoreSome Very Interesting Statistics Regarding the Utilization of Video
79% of Consumers Would Rather Watch Video to Learn About a Product or Service than to Read Text on a Page
- Source: wyzowl
76.5% of Marketers & Small Business Owners that have used video marketing Said Video Had a Direct Impact on their businesses
- Source: Small Business Trends
53% of Businesses said that video has helped them reduce the number of support calls that they receive
- Source: wyzowl
43% of Consumers Want to See More Video Content from Marketers in the Future
- Source: HubSpot
90% of Consumers Prefer to Watch Videos on Their Mobile Device
- Source: wyzowl
27% Higher click-through rates and 35% higher web conversion rates for video utilizers
- Source: AberDeen
92% of mobile users share video with others
- Source: Invodo
Folks - This is just the tip of the iceberg. We just wanted to show you a few of the many impactful effects the use of video can play, and how important it is to have in your marketing toolbox. Next, please visit our page that discusses our Video Production Process.